Monday, April 16, 2007

Logomaid ripping off an already ripped off logo - how original...!

Those of you in the graphic design business are definitely aware of the Quark logo design scandal and what a mess it turned out to be. For those of your not aware of that situation, it was:

** As reported on The Register **
Quark has got itself into a bit of a rumpus over its new logo - described as "fresh, inviting, and open" by the company, but also as "indeed uncanny" by a Scottish Arts Council (SAC) spokesperson for its, well, indeed uncanny resemblence to the SAC brand frontage.

A SAC spokesperson said: "We are very proud of our logo which the design company first presented to us on 7 February 2001. Our logo was intensively researched, and then trademarked and launched in 2002."

For its part, Quark says it's an honest mistake. A spokesman told Macworld: "At the end of the day, the logo is a 'q' - and there's a limited number of possible logo designs you can achieve with a single character." He added that the company carried out "extensive checks to discover any similar existing logos [but] we evidently didn't find them all".

Evidently not. Regarding the "limited number of possible logo designs", we're sure that Quark must have a couple of different fonts to play with, in order to extract itself visually from the "sea of sameness" which so lumps together so many corporate software companies - and Scottish Arts Councils. ®

The logo in question is this:

So now imagine how funny it is that logomaid has also stolen the above design which ultimately belongs to the Scottish Arts Council. Logomaid's version which is found on :

So we've got logomaid stealing the Quark logo which was already a copy of the SAC logo...

It's like an orgy isn't it?


Steev Enexus said...

Your logo design is attractive, Logo colors selection is great.May be its good work.
Logo Designers In UK


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